Vertoz recently launched native advertising solutions in India with a special focus on regional traffic.

Company : Vadivarhe Speciality Chemicals Limited

Vertoz, a leading Programmatic Advertising Company, recently launched Native Advertising solutions in India with a special focus on regional traffic. With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in more than 10 Indian languages.

As per the press release of Vertoz, the newly launched platform will focus on the untapped market of regional languages. As per a recent KPMG report, by 2021, India is expected to have 536 million regional language internet users as opposed to 199 million for English content. Thus, Vertoz is now able to cater to rural and semi-urban audiences, which constitute 40- 50% of the user base of India.

Commenting on the launch, Vertoz"s Founder and CEO, Ashish Shah said, “Customers are accustomed to the deluge of digital ads. This has given rise to problems such as ad blindness and ad fatigue. Additionally, if the ad appears too frequently or is too loud, in the eyes users, it lowers the brand"s appeal. Through our native advertising solutions, we aim to solve this problem for brands and provide better user experience to the audiences."

“Along with users, native ads are beneficial to both advertisers as well as publishers. Advertisers benefit from native ads as they deliver higher performance, while publishers enjoy greater control over the appearance of their websites/ apps. Thus, it is a win-win for the entire ecosystem.” Shah further added.

Vertoz"s publisher-centric arm – PubNX will work with the regional publishers and connect them to Vertoz"s pool of advertisers along with other programmatic demand.

Vertoz is a leading Programmatic Advertising Company that offers engaging and innovative advertising solutions. Vertoz"s high flying traits include premium traffic quality, precise targeting, real-time tracking and detailed analytics. The company has more than 130 employees in key operation centres across New York, San Francisco, London, Dubai, Mumbai and New Delhi.

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